Specialists vs Generalists - How do fintechs fuel growth report by Moorwand

As collaboration becomes the new competition – embodied in industry trends like Open Banking, BaaS and embedded finance - outsourcing has become an important part of any growth strategy for fintechs looking to scale - fast.

But should fintechs partner with specialists or generalists to fulfil their ambitions?


This new report from Moorwand – based on conversations with 75 European fintechs – explores the importance of outsourcing for fintech growth, the impact fintech’s have seen working with generalists or specialists, and their plans for the future. The report also includes commentary from leading outsourcing partners and consultants regarding best practice.


This report explores:

• Why outsourcing is critical to fintech growth
• What activities are currently outsourced by fintechs and why
• The impact of outsourcing on a fintech’s business
• How outsourcing behavior changes as fintechs become more established


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Specialists vs. generalists: how do fintechs fuel growth? is essential reading for fintech leaders looking to understand the difference between working with a specialist or generalist outsourcing partner.

Key findings from the report include:

Nearly a fifth (18%) of total fintech budgets are currently spent on outsourcing

Almost £1m in additional revenue is generated through specialist partners

Compliance was cited as a key benefit of outsourcing by 100% of respondents

60% of companies that have passed the five-year milestone use specialists

What our partners say:

Pavle Ljujic, Director and Founder, Pannovate:

"The digital agenda for all businesses has always been a strategic imperative. This has been accelerated by Covid, which has also created significant uncertainty. Research like Specialists vs. generalists: how do fintechs fuel growth? is invaluable in offering an increased level of understanding of the current landscape and how partners can help to navigate this quicker, especially when it is unclear when 'usual service' is going to be resumed."

Joanne Dewar, CEO, Global Processing Services (GPS):

"The data reveals that successful fintechs are companies that have recognised how to leverage specialist partnerships to facilitate rapid and low-cost setups, as well as provide ongoing agility. As fintechs expand their product offerings and enter new markets, it is clear that they lean on specialists to do the heavy lifting for them, enabling them to focus on creating truly innovative customer experiences."

Discover Moorwand Solutions

Moorwand is a London based payments solutions provider offering issuing, digital banking, and acquiring services. We support the innovators of the payments and fintech space by providing access to card schemes and banking services, in addition to Electronic Money Services.

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