Dear Luc: Should I use influencers to target Gen Z?

We’re looking to target Gen Z, how can we utilise our spend on marketing and influencers?

Moorwand Team

Confession #13: Hashtag Ad Dear Luc, We’re looking to target Gen Z, how can we utilise our spend on marketing and influencers? To clarify, ‘Gen Z’ is the name given to anyone born between 1997 to 2012. This group are some of the youngest in the workplace and are now at an age where finances […]

Dear Luc: Should I pick a fintech specialist or a jack-of-all-trades?

I want to offer Apple Pay and Google Pay, but don’t know how to integrate them. How easy is it to build these into my offering?

Moorwand Team

Confession #12: Master of none? Dear Luc, I’m building out a new product offering, should I pick specialist fintech partners or a jack-of-all-trades? This is a question we hear a lot. When you’re starting out in the fintech space the various ecosystems you need to plug into to get your business going – whether your […]

Dear Luc: What’s the deal with embedded finance?

Everyone is talking about embedded finance and payments. What should I do?

Moorwand Team

Confession #11: Waking up on the wrong side of embedded Dear Luc, Everyone is talking about embedded finance and payments. What should I do? Embedded finance has become one of the most discussed terms in the fintech and payments space in the year. However, despite all the recent attention, the concept has in fact been […]

Dear Luc: Should I prepare for a wearable payments comeback post-COVID?

As social distancing will soon end, should I start to think about wearable capabilities for my service?

Moorwand Team

Confession #10: Are wearables coming back? Dear Luc, As social distancing will soon end, should I start to think about wearable capabilities for my service? There is no denying that announcements of national and regional lockdowns have impacted consumer behaviour with in-person shopping taking the biggest hit. Lockdowns and additional fears of Coronavirus possibly being […]

Dear Luc: Can my start-up succeed while working from home?

Could I run my year one start-up whilst working from home? Do I need a London address?

Moorwand Team

Confession #9: Home working blues? Dear Luc, Could I run my year one start-up whilst working from home? Do I need a London address? If you had asked me pre-March 2020 I might have given you a different response; however, COVID really has changed everything. Having been in the industry for a long time and […]

Post-Pandemic Sustainability Opportunities for the Finance Industry

The planet was in a state of emergency even before COVID-19. So with the finance industry focusing on recovery and resilience as we come out of lockdown, should the environment and sustainability also be top of the agenda?

Moorwand Team

In partnership with Ecolytiq Normalcy. A word that has eluded us this past year and has caused a sense of longing towards something familiar. With vaccine campaigns around the world ramping up, many discussions around reopening and returning to life as it was are taking place. Therein lies a problem. We can’t go back to […]

Dear Luc: Should we ditch the plastic bank card?

As mobile wallets overtake cards and we strive for a more environmentally friendly industry, is plastic still needed?

Moorwand Team

Confession #8: Time to ditch the plastic? Dear Luc, As mobile wallets overtake cards and we strive for a more environmentally friendly industry, is plastic still needed? Sustainability is a big topic in payments and with the increasing adoption of mobile wallets it’s understandable why people might think that digital or sustainable payment methods are […]

Moorwand CEO talks payments after the pandemic

Vicki Gladstone, Moorwand CEO, COO, and Director, shares her thoughts on what the post-pandemic payments industry looks like.

Moorwand Team

For some time, it felt like the pandemic would never end. But now, with vaccines being rolled out en masse across the UK and pubs back open in full swing, it’s finally starting to feel like a post-pandemic world is in sight. As the CEO of a scaling payments start-up, it’s my job to ask: […]

Dear Luc: Does my fintech firm need ex-bankers to succeed?

I want to build out my executive leadership team. Should I be looking at ex-bankers, or would that be too boring?

Moorwand Team

Confession #7: Boring bankers? Dear Luc, I want to build out my executive leadership team. Should I be looking at ex-bankers, or would that be too boring? Former bankers can offer the right mix of experience to new firms Getting to a stage where you want to grow your business by adding to your executive […]

A History of Payments: The emergence of wearable payments

We recognise the importance each payment type holds. That’s why we’re profiling each of the main payment types, for our fourth instalment of 'History of Payments' series, we're looking at the emergence of wearables

Moorwand Team

When we think of payment ‘types’, our minds often jump to the ones which have been in circulation the longest – cash and cards being the main ones. But exponential leaps in technology over the last two decades have meant emerging methods are beginning to gain ground, and fast. As we’ve mentioned previously, the world […]